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Meet The Team

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Yasmin Zlotogorski

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Einav Sitton

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Founder/Chief Technology Officer

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Dr Joanne Beckmann

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Founder/ Chief Medical Officer

Our Mission

In a world where Google showcases millions of results for every development query, Hera's mission is to enable every parent to receive the trusted information they need about the health and wellbeing of their child. We wish for a society where every child can achieve their full potential and believe access to expert paediatric care should be available to all. 

Our Advisory  Board

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Ori Ossmy

Supporting Hera's Research and Development  swell as academic partnerships



Dr Ossmy. PHD, AI software engineer and psychologist who specialises in the Integration of developmental psychology, cognitive neuroscience & computer science. Dr Ossmy, is currently a lecturer at Birkbeck's Centre for Brain and Cognitive Development. He is  the recipient of The International Congress on Infant Studies (ICIS) Distinguished Early Career Contribution Award & the International Society for Developmental Psychobiology(ISDP) 2022 David Kucharski Young Investigator Award.


Dr Lee Noimark 


Supporting Hera as a medical review


Dr Noimark is a leading consultant paediatrician who qualified in medicine at University College London and Middlesex Medical School before undertaking specialist training in paediatrics. He practices medicine privately as well as  at centres in London including Imperial College London NHS Trust and Great Ormond Street Hospital.


Simon Littlewood

Supporting Hera's management, partnerships and impact mission




Simon is the CEO of Estu, a Leadership & Development business with programmes proven to deliver business results & personal growth. Former Partner and head of growth services at Grant Thornton.

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